One of the best parts about working in higher education is that it is a world that is ever evolving. Once one plan is successfully implemented and on its way, it is already time to begin working on the next one. It’s the cycle of enrollment and classes that keeps a university body moving steadily onward. Classes may have just begun for the spring semester, but now is the best time to begin implementing strategies for bringing students in over the summer.
Who Takes Summer Courses? The students that enroll in summer courses are from all over the map. Some of them may be returning home and want to get a few credits out of the way that they can transfer back with them when they return to their home institution in the fall. Some may be eager students ready to get some of those prerequisites out of the way before hitting the books in the fall. Others may be non-traditional students who are just looking for a class that will sharpen their minds and interest them. And still others may be those repeating a course that did not go as planned for them during the previous term. In many ways, summer courses offer a broader range of student possibilities than traditional enrollment in Fall or Spring. Use Your Data By using your student data from the previous two semesters, you will be able to have a clear vision of the types of courses those repeat students will need. You can also use that same data from the previous summer to tell you which classes have, historically, been the most popular. Summer courses are a great way to pick up extra revenue because classes are quick and hyper focused. For example, I studied how to write my essay in summer to achieve high results in school. The nature of a summer course appeals to some students because of the short time commitment. The summer session can also appeal to those who don’t want to focus on too many things at once. Students who struggle with math or science might find it easier to focus on these subjects when they don’t have the rest of their class load to think about. Whatever type of students that you typically serve, summer is a wonderful time to bring in those students who don’t normally sign up for a full load of classes come Fall. This is also a perfect time to let those students know all of the incredible offerings you have so that you can tempt them into returning full time.
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